1. Defining Public Relations

2. History of Public Relations

3. The Practitioner: Roles, Careers

2002 Salaries

4. Ethics and Social Responsibility

For help: How to Read a Supreme Court Opinion I .

5. Societal Context of Public Relations

REVIEW FOR EXAM I

6-7. Public Relations and the Law

How to Read a Supreme Court Opinion II How Corporations Influence Elections

8-9. Theories in Public Relations & Communication:

	Systems and Communication Theories
	Persuasion Theories

REVIEW FOR EXAM II

10. Research & Evaluation in Public Relations

11. Management of Public Relations

12. Effective Communication

13. Developing Messages: Mass Media & Media Relations

14 Other Applications of Public Relations

REVIEW FOR FINAL EXAM

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