There are about 10 questions from the textbook, 40 questions from lecture and one bonus question (from class discussion). THERE ARE 5 FROM WEEK 1; 10 FROM WEEK 2; 13 FROM WEEK 3; 11 FROM WEEK 4; AND 12 FROM WEEK 5.
1. The nature of the four roles of public relations practitioners (book and lecture).
2. The models of public relations, related to history, the definition of PR, ethics. (7 questions)
3. The class definition of public relations. (two questions)
4. The great men of history in public relations.(five questions)
5. The significance of Eastern Railroad Presidents Conference v. Noerr Motor Freight to public relations (three questions).
6. The social utility of ethical public relations.
7. How PR is related to journalism, advertising, marketing.
8. How strategic communication is related to public relations.
9. Relationship problems of PR departments to other departments in organizations (textbook).
10. PR in American history (three questions).
11. Most important activities in public relations
12. Highlights of 2002 Salary Survey.
13. Preparing for and maintaining excellent careers in public relations.
14. International public relations (textbook)
15. Larry Speakes' actions at the 1985 Geneva Summitt (three questions).
16. Synthesis question on ethical public relations .
17. PRSA Code of Ethics
18. PR practitioners' first responsibility.
19. Publics of public relations (two questions).
20. Theorists of classical public opinion and contribution to U.S. Constitution.
21. Professionalism and licensing issues.
22. The nature of public relations (textbook).
23. Grassroots lobbying (textbook).
24. Extent of public relations activities in government.
25. Place of public relations in democracy.
26. Impact of Ivy Lee's work for Rockefeller.
27. Public relations as a process (textbook).
28. Integrated communication and public relations.
29. Spiral of silence.
30. Modern definition of public opinion.
31. Nature of opinion leaders.
32. Sources of attitudes.